Google Search
Reach Gen Z from discovery to decision
LinkedIn Marketing Campaign
It was a joy to be part of this campaign. I worked with the talented creative team at AMV Group to bring to life a series of LinkedIn paid ads for Google’s latest AI-powered search initiative — designed to meet Gen Z where they search, browse, and decide. The campaign leaned into new insights showing that the vast majority of Gen Z use Google for everything from early discovery to final purchase intent, and positioned search not just as a tool, but as a destination in the moments that matter between curiosity and conversion.
Role – Senior Motion Graphic Designer
I worked closely with the design team to bring the motion in these ads to life — from early concept through to final delivery. The focus was clarity and cadence: giving search interactions a tactile rhythm, elevating AI-driven results, and landing each execution with a decisive call to action. Every transition was considered. Movement was refined to flow seamlessly within short-form placements while maintaining impact in-feed. All imagery across the campaign was AI-generated in close collaboration with Google, with the design team tailoring each image to perfectly complement the product or feature highlighted in every ad.
