AMV Group – Rebrand
The Challenge
As part of a wider internal restructure, Redwood BBDO—one of the world’s leading content agencies—launched three new specialist divisions and rebranded as Redwood@AMV. The restructure introduced four distinct brands under the AMV Group umbrella: Native@AMV (social), AMV Stream (entertainment), AMV Works (B2B), and Redwood@AMV (story-led).
Each brand had its own visual identity, developed by AMV’s in-house design team, but they needed a motion system to match—one that gave each brand its own energy while keeping them visually connected as part of the group.
Role - Senior Motion Graphics Designer
I was brought on to develop the motion identity across all four brands. Starting with logo animations, I worked closely with Creative Directors and Lead Designers to define how each brand moved—visually and tonally.
Native was fast-paced and reactive, built for social
Stream was cinematic, loud and expressive
Works felt precise, smart and business-focused
Redwood was story-led, but the motion and design needed to feel bold and clean
Once we had the motion tone nailed for each brand, I rolled it out across a range of deliverables:
Horizontal & vertical sizzle reels
Animated GIFs for web and pitch decks
5-second loops
Logo animations
Various social assets
This was a fast-moving project with four brands evolving in parallel, and required working across teams, managing feedback loops, and keeping consistency across a growing library of content.
The Outcome
The AMV Group now has a cohesive motion identity that gives each of its four brands a distinct voice—while feeling part of one larger system.
See the work live here: 👉 amvgroup.com